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In just two weeks, the Strock Real Estate Team added additional love to 3807 MELTON STREET in Santa Cruz. With a small budget, the Strock Real Estate Team went to work upgrading the lighting, painting the interior, remodeling the detached office space, resurfacing the upstairs deck, general home repairs, and front/backyard landscaping.

Increasing Home Value with Design, Renovation, and Staging

Step 01: Design Consultation. Our team puts together a cohesive design for your home for any improvements along with plans for full staging or occupied staging options. The goal is to make your home visually appealing to a broad spectrum of buyers.

Strock Real Estate Team | eXp

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Home Repairs. At the initial walk-through, our design team suggested a few general home repairs and resurfacing the upstairs master deck.

Lighting. Lighting makes a huge impact on the overall look of your home. Our designers suggested replacing the kitchen pendant hanging over the island and adding lighting to the new outdoor office space.

Office Overhaul. Creating spaces that are more universal is key to helping potential homebuyers “move in.” Our designers suggested creating an ideal work-from-home space out of a pre-existing surf shack.

Landscaping.The first thing potential homebuyers see is the exterior of a home. Our designers suggested adding additional plants in the front yard to block out the view of the street. Also to help create a cozy environment in the backyard we suggested adding to the preexisting soft scape.

Step 02: Renovation If your home needs any updates, we have a team of experienced, trusted vendors to get the job done. We will work directly with these vendors to manage the schedule, oversee the work, and keep the job on budget.

Our team of professional contractors went to work on the renovations, from painting the interior rooms, converting a surf shack to an outdoor office space (french doors, painting, new light fixtures), resurfacing the upstairs master deck, to sprucing up the front and backyard landscaping.



Light Fixtures

Interior & New Office Space


Upstairs Master Deck

General Repairs

Normal Wear & Tear

Converting Surf Shack

French Doors, Painting & Light Fixtures


Front, Back & Side Yard

Budgeted Cost $22,000

We provide you with the upfront cost and expenses to prepare your home for the market! Pay nothing – $0 now, no interest, no hidden fees! Just pay us back at the close of escrow!

Step 03: Staging.We have realized over the years that not every home fits the same mold — some are Modern, some are craftsmen, and others are more Traditional. Our stagers help transform your home’s furnishings to match its architecture.

After getting the keys, our home stagers came in and create an atmosphere that will appeal to a wide range of serious buyers.

  • Our stagers created a warm and inviting environment inside by enhancing the home’s natural elements with stylish furniture pieces, plants, artwork, and lighting.
  • Outside, we created an inviting atmosphere by sprucing up the tree fort, adding plush cushions to the pre-existing built-in couch/firepit area, and planting additional foliage.
  • In the newly converted office space, we painted and added lighting, brought in elements specific to Santa Cruz, items such as hand-painted skateboards – courtesy of the home sellers.
  • The Strock team took care of every detail and masterfully managing the project from start to finish, updating the homeowners on the progress weekly.

Schedule an Appointment

  • Meet with us at your home
  • Get the most accurate home estimate
  • Discuss strategies for selling with our experts
  • Ask us about our complimentary listing services

Highlighting Your Home with Innovative Marketing Tools

Step 04: Professional Photography, Videography, and Innovative Marketing. We live in a visual world, and visual motivators drive real estate sales – there is no such thing as luck or an accident when it comes to excellent creative marketing. Our team showcases your home using the latest technology and marketing trends. We target specific buyer categories and have a procedure to expand your home’s exposure.

Marketing and Advertising. Our professional writer and graphic designer create eye-catching imagery to increase the probability of seeing our property ads on Zillow and other online platforms. We also did social media outreach on Facebook, LinkedIn, Instagram, and YouTube with paid advertising to maximize the home’s exposure online.

Advertising & Social Media Marketing
  • Facebook Ads
  • Google SEO
  • eMail Marketing
  • Strock Real Estate Website
  • Strock Team Instagram
  • Our Agent’s Personal Instagram
  • LinkedIn Posting
  • Facebook Posting
  • YouTube Posting
  • Open Houses/Agent Tours
  • RelaHQ
  • Zillow
  • MLS

Innovative Videography. We feel there is no better way to captivate an audience and show off the virtues of your home than through video(apart from the actual property, in-person walk-through, of course).

Video gives the prospective buyer the feeling of moving through the home, showing accurate room size and home features. With 3807 MELTON STREET, our team created this action-packed video.
Check it out! ——>

Professional Photography. As soon as the house was ready, our marketing team came in full force, taking aerial shots, day and night photos, creating a virtual tour to a high-quality video of the property. Here are a few of the photos from 3807 MELTON STREET.

Our Complimentary Listing Services

  • Free Design Consultation
  • 45 Days of Free Home Staging
  • Home Inspection and Pest Control Reports
  • Free Move Out Final Cleaning
  • High-Quality Professional Photography and Videography Services
  • Professionally Written, Detailed Description of Your Home
  • Social Media Outreach on Facebook, LinkedIn, Instagram, and YouTube
  • Paid Facebook and Instagram Advertising for Your Home
  • Hotel Stay During Open Houses

Getting Top Dollar for the Home

Step 05: Negotiations. Our social media helped this property’s exposure immensely, with 40K views, 19K minutes watched, 57K people reached, 400 people engaged on our social channels (YouTube, Instagram, and Facebook). In the end, 3708 MELTON STREET was on the market for ten days and sold for $300K OVER ASKING.

LIST PRICE $1.9M | SOLD for $2.2M | On the Market 10 Days!

What Our Clients Are Saying

Strock Bottomline

Get Strock’ified. We provide you with the upfront cost and expenses to prepare your home for the market! Pay nothing – $0 now, no interest, no hidden fees! Just pay us back at the close of escrow! Showcasing homes in their brightest light is our forte, and our reputation rides on your satisfaction.

As you can see, we specialize in property preparation and presentation. If you’re serious about selling your home, give us a call, and our team will help you Get Strock’ified.