Your Pre-Market Checklist for Listing Your Home

Your Pre-Market Checklist for Listing Your Home

Preparing your home to list on the market can feel like an overwhelming task at first. To help you stay organized, we’ve compiled a pre-market checklist with a step-by-step guide to prepping your home. This checklist will ensure that you don’t miss anything and the Strock Team is here to help you every step of the way.

1. Get a Home Inspection

Before listing your home on the MLS, it’s essential to get a professional home inspection – plus, it’s included in our complimentary services. A home inspection will identify any potential issues with your home that could impact the sale. Addressing these issues before listing can help avoid surprises and give potential buyers confidence in your home’s condition.

2. Declutter and De-personalize

Buyers want to envision themselves living in your home, not see your items all over the place. Our team will help you declutter and de-personalize your home before listing. This includes removing many of your family photos, personal memorabilia, and other clutter that can distract from the home’s features. Rent a storage unit if you need a place to temporarily store your belongings until the sale is complete.

3. Make Repairs

Buyers want a home that’s move-in ready, so it’s important to make any necessary repairs before listing. We will help you fix leaky faucets, squeaky doors, and other minor issues. Larger repairs, such as a new roof or HVAC system, may also be necessary and should be taken care of before listing – thankfully all of this is part of our Strock’ified process!

4. Enhance Your Home’s Curb Appeal

The first thing potential buyers will see is the exterior of your home, so it’s important to make a good first impression. Enhance your home’s curb appeal by planting flowers, adding mulch, and mowing the lawn. Paint the front door or add a new mailbox to freshen up the look. Pssst – this is something our designers are so good at!

5. Clean Your Home

A clean home is a must when listing on the MLS. Make sure to deep clean every inch of your home, including carpets, walls, and windows. Don’t forget to clean behind appliances and in cabinets. You want your home to look spotless and smell fresh for potential buyers. With the Strock Team, we normally schedule a final deep cleaning with one of our trusted vendors before taking photos, and videos, and adding the home to the market.

6. Stage Your Home

Staging your home can help potential buyers visualize themselves living in your space. This involves arranging furniture, adding decor, and making your home look welcoming and inviting. If you are vacating the home, you will want to have our stagers come through and make it feel like home again. If you are staying in your home, our stagers are still available to do occupied stages with all of their modern and trendy pieces.

7. Price Your Home Appropriately

Finally, it’s important to price your home appropriately for the market. This involves looking at comparable homes in your area and adjusting your price accordingly. Overpricing your home can lead to it sitting on the market for too long while underpricing can result in a loss of potential profits. Thankfully, this is something that the Strock Team excels at – we’ll make sure your home is priced competitively.

Strock Bottom Line

In conclusion, prepping your home to go live on the MLS can be a daunting task, but with a pre-market checklist, you can stay organized and ensure that you don’t miss any crucial steps. By getting a home inspection, decluttering and de-personalizing, cleaning, making repairs, enhancing curb appeal, staging, and pricing appropriately, you’re well on your way to hitting the market with your best foot forward. Call us at 831-688-9800 if you have any questions or if you want to learn more about our listing agreement. We can’t wait to get started!


If you are looking for a team of real estate agents who are dedicated to providing exceptional service and results, look no further than the Strock Team. We are here to help you navigate the complex world of real estate with confidence and ease.

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