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Open-plan living room with a tan leather sofa, teal accent wall, and kitchen beyond.

Home Renovation

The Big Question: Should you Renovate or Move? Here at Strock, we typically recommend that you do both.
October 18, 2025

Five men in aprons cook at a fairground booth beneath a green canopy.

Some Like It Hot

Chili Cook-Off
 
The weather may be cooling off, but things are heating up at the Boardwalk this weekend! This Saturday, join the fun at 10 a.m. to watch chefs – professional and amateur alike – battle it out for Best Chili. You can be a part of the process by purchasing a $10 tasting kit and voting for your fav in the People’s Choice competition. The only requirement? Come hungry.
10/23 | 10 am-4 pm
 
White Coast Futura shuttle bus at a railroad crossing with its gate raised.
 
The Coast Futura is a clean energy streetcar that is coming to Santa Cruz for a demonstration this weekend. Book a free ticket online then hop on at the Boardwalk and enjoy the route south to Capitola.
 
Colorful glass pumpkins with curled stems arranged on grass.
 
You’ve probably already been to the pumpkin patch and gotten your jack-o-lantern-worthy picks of the patch. But you probably haven’t been to the Live Oak Grange to see these hand-made glass works of art!
 

Home Renovation | The Latest Trends for Your Home

A man removes drywall beside bright green glass doors in a room under renovation.
 

Home Renovation | Should I Renovate?

The Big Question: Should you Renovate or Move? | Here at Strock, we typically recommend that you do both. In the past 18 months, we have seen home equity skyrocket – as in, an average of $35,000 increase across the country. Historically, that’s a huge jump. So, do you want to cash out & get into your dream home, or use that equity to increase your property value? Read More
 
Orange creamy soup with a spiral of cream and fresh herbs, served with a spoon on a white plate.
 

Healthy Tip Of The Day

Small Kitchen Appliances Help Support Healthy Cooking Needs | Don’t you love how the holidays literally kick off with a spooky day that is all about getting the most insane sugar rush ever? Yea, we kinda love it too. This is why we know that we need reinforcements that encourage us to eat healthfully – like a personal coffee grinder or bullet blenders! Read More
 

Welcome Nicole Neilsen to the Strock Team!

Smiling woman in a colorful patchwork dress seated on outdoor steps
 
We are stoked to welcome our new Transaction Coordinator, Nicole, to our team! Her mission is to ensure a smooth transaction for all homebuyers who are working with Strock. Before joining our team, Nicole garnered years of experience in the client services space, working as a Client Services Manager and Senior Coordinator in the law and tech fields. Outside of work, she enjoys gardening, exploring the community, and walking through Capitola Village with her boyfriend and two yellow labs. Welcome to the team, Nicole!
 

Fresh on the Market

Schedule a Showing | 831.688.9800

 
 
Living room with a brick fireplace, timber ceiling beams, and large grid windows overlooking trees.
 
When the square footage of windows rivals the square footage of your home, you’re at a whole new level of ocean view. With those unencumbered Bay vistas and a short 4-minute walk to the sand, you can call this the ultimate beach house. Especially with 3 bedrooms, 3 baths, and a balcony that has Bay views for days.
 
3 Bedrooms | 3 Bathrooms | 1,735 SF | $2,890,000
 
 
 
Modern home and furnished glass-walled patio at sunset, with a brick fireplace and landscaped yard.
 
No need to book a tee time at Pasatiempo anymore – you can practically tee off from your front yard at this incredible family home! Beautiful views of the greens, lots of space for the family, and a huge landscaped lot (almost 1 acre!) make this place a *hole-in-one" – sorry not sorry. Even though the backyard is massive, you’ll also love the pool, tennis courts, and restaurant at the clubhouse.
 
3 Bedrooms | 2 Bathrooms | 2,583 SF | 0.92 Acres | $1,900,000
 
 
 
Coastal neighborhood at sunset beside a bright living room with vaulted wood-beam ceilings.
 
If the three most important rules in real estate (location, location, location) read “beach, beach, beach” for you, then this is your dream home! From your large deck to the secret beach path around the corner, you’ll be getting plenty of vitamin sea at this sunset stunner.
 
3 Bedrooms | 2 Bathrooms | 1,446 SF | Price Reduced $1,650,000
 

100 Santana Ln, Aptos

 

Thank you for your kind words. We loved working with you!

“I’ve been a part of roughly a dozen real estate transactions over the years and have worked with a number of agents and brokers. Strock, hands down, has the most customer service, and creative thinking-based approach I’ve ever seen. Daniel Fitch is a particular joy to work with. He’s energetic, dedicated, and has the ability to communicate clearly. His knack for finding a middle ground is of particular value when negotiating transactions and I really appreciate his win-win approach to working with people. You can definitely tell that he’s in it for long-term relationships rather than a quick and dirty transaction and that’s the type of person I want on my team when patience and perseverance are often needed. Kudos to the Strock team and Daniel Fitch for your commitment to excellence in the field.”
 
| Alla Zeltser | Google Review
 
 

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